Travel Blue will be promoting a new merchandising system for its TECH range at next month’s TFWA Tax Free World Exhibition (Red Village M21/23). The company’s additional stand in Cannes will be devoted to showing TECH display concepts including shop-in-shop, corner and wall bay systems.
Travel Blue’s new total concept claims to solve the problem of unappealing, confusing product displays with new, attractive merchandising display units. The one-stop shop concept, said to meet any space availability requirements, offers a complete range of over 150 electrical items, including country and world-wide adaptors, USB adaptors, power banks, speakers, cables, earphones, Bluetooth headphones, USB car and wall chargers and laptop bags.
Travel Blue Travel Retail Director Jonathan Smith said: “We looked at the way electrical and electronic items are generally displayed within duty free/travel retail outlets at airports all over the world. It was evident that generally displays are confusing with no consistency, offering mixed ranges from various suppliers, and not terribly appealing to consumers. From the retailer’s point of view, the mixed offering also represents different margins, varying deliveries and minimum order problems.”
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The new one-stop shop concept offers the full range of TECH items in an attractive design |
Smith continued: “We’re now taking TECH to the next stage with these complete merchandising solutions. We all know the importance of appealing displays to attract the consumer and convert browsers into shoppers.”
The TECH range was first introduced at last year’s TFWA Tax Free World Exhibition and, according to Travel Blue, has seen an “excellent response” having had two successful trials with retailers in the Middle East and Europe this year.
Travel Blue now has listings with 12 of the top 15 duty free retailers and has subsidiaries in key markets internationally.
For trade enquiries, contact Jonathan Smith; tel: (44) (0) 845 10 88588, e-mail: Jonathan@travel-blue.com
