CHINA. Travel retail accessories specialist Travel Blue has partnered with Zhejiang Airport Business Management Co to unveil a boutique in Hangzhou Xiaoshan International Airport Terminal 4.
The opening builds on the success of its first bespoke brand store in Terminal 3.
The store offers a diverse selection of products, highlighting the brand’s extensive accessories portfolio designed for Gen Z travellers. These include its latest range of lightweight backpacks, onboard luggage, hot-cold water bottles, as well as neck pillows and essential electronics, such as cables, adaptors and chargers.
Travel Blue Managing Director Daniel Levin said: “The Travel Blue shops allow us to showcase the extensive Travel Blue range and demonstrate how high-impact displays engage Gen Z travellers and maximise sales.
“As our product range has grown, we are now able to offer a complete travel products retail solution for our partners and look forward to this concept evolving in the future.”
A Zhejiang Airport Business Management Co spokesperson added: “The Travel Blue bespoke brand stores optimise the travel products category, by giving consumers easy access to high-quality, functional products.
“We are delighted to host and operate ourselves the Travel Blue brand shops at Hangzhou Xiaoshan International Airport and are confident this will continue as a successful long-term collaboration.”
Launched at this year’s TFWA Exhibition in Singapore, the Travel Blue backpack collection is tailored for Gen Z consumers and addresses the diverse needs of modern travellers. It includes more than 30 styles across three ranges: Traveller, Executive and Everyday.
Each range comes in a variety of sizes and colours to meet different needs and preferences. The backpacks are functional, lightweight and affordable – prices vary between €59 and €99.
Joining Travel Blue’s luggage lineup this year are five new styles: Deluxe Nomad, Luxe Wanderer, Summit Briefcase, Journey Jet and Adventure Pack, which come in a range of sizes and up to seven colours.
The carry-on hardshell cases are made from polypropylene, a strong, lightweight material that can handle the demands of modern travel.
The cases are expandable, with embedded TSA locks and double 360° reinforced spinner wheels as well as an easy-to-grip handle integrated into the shell. Priced at €129-€169, each purchase includes a ten-year global warranty, reinforcing Travel Blue’s commitment to quality and customer satisfaction.
Travel Blue’s range of high-performance and reusable stainless steel hot-cold water bottles are made from high-quality stainless steel with double-walled vacuum technology and keep drinks hot for up to six hours and cold for up to 12 hours.
The bottles are strong, sturdy and lightweight, featuring a screw-top lid with a silicone seal and offered in four retro colourways. The bottle is tested and complies with the highest safety standards. ✈
