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Travel accessory specialist Travel Blue has added three international brands, Braun, Oral-B and Duracell to its portfolio for the TFWA World Exhibition in Cannes from 18-23 October(Stand: Red Village M24).
A selective range of these global brands will form part of the Travel Blue offer and feature on its display stands in hundreds of airports in more than 100 countries worldwide.
“This new project will potentially offer these highly popular brands to hundreds of millions of travellers worldwide, and will generate additional sales to the retailer on existing space,” Travel Blue stated.
“For the retailer, this is incremental business and a great opportunity to stock these amazing brands, without finding any extra space.”
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Travel retail price points target impulse purchases of travel essentials including Oral-B battery-powered toothbrushes and the Braun Mobile Shaver | |
Travel Blue Owner and Managing Director Avi Levin said: “We are delighted about this new collaboration to offer these three global brands. The carefully selected range we are offering is a natural extension to our well-established distribution, especially in the airport shops working with the top global operators.”
Tax Free Trade is P&G’s exclusive agent for Braun, Oral-B and Duracell in travel retail. Tax Free Trade Owner Klaus Mellin commented: “We are delighted about this cooperation with Travel Blue, which will bring additional placements at key international airports around the world.”
Key travel retail price points target impulse purchases of travel essentials. These include Oral-B battery-powered toothbrushes and replacement toothbrush heads, Duracell’s most powerful batteries and the Braun Mobile Shaver, along with other Braun products.
Braun’s stand number at TFWA World Exhibition is Mediterranean Village P15.
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Powering ahead: Duracell batteries will be among selected products included on Travel Blue stands worldwide |
