Waldemar Behn will introduce super-premium vodka Danzka The Spirit to the Americas travel retail at next month’s IAADFS Duty Free Show of the Americas (booth 223).
The spirit, exclusive to travel retail, was launched at last year’s TFWA World Exhibition and combines the “highest distilling arts with Scandinavian design traditions”. The vodka is made from raw wheat and naturally filtered Nordic water.
Since launching last year, Danzka The Spirit has been listed with King Power International Group (Thailand), Dubai Duty Free, Gebr Heinemann, Dufry, Lotte Duty Free and The Shilla Duty Free. The company said more listings will be confirmed in the coming months.
According to Waldemar Behn Managing Director Rüdiger Behn, the company’s Americas travel retail business continued to perform positively in 2016 and he is enthusiastic about 2017.
“Promotions featuring the new Danzka communication platform were extremely well perceived and accepted,” said Behn. “We are optimistic that Latin America will recover; even though the economies have not really recuperated yet, the consumer is gaining confidence, perhaps by accepting and adapting to their new reality.
“Danzka managed to maintain its presence and participation in this market and sales are improving slightly. We featured Danzka with Dufry at Rio de Janeiro Airport during the Festive Season in February 2017 and we will support the brand and the promotion further throughout the year.”
For 2017, Waldemar Behn will focus on increasing the distribution of its core brand Danzka in the Americas and will launch Danzka The Spirit in new markets throughout the region. To support the launch, Behn has more promotions planned at Dufry and Heinemann Americas locations throughout North America, the Caribbean, and Mexico.
