Swiss chocolate company Maestrani is showcasing the latest travel retail-exclusive line from Munz Sportsline via a high-profile pop-up campaign timed to coincide with the UEFA Women’s Euros 2025 football competition.
The campaign aims to drive customer engagement and family-friendly fun across key travel hubs, including Zurich, Geneva and Basel airports.
The Munz Sportsline range has also been launched at Dubai, Abu Dhabi, Male, Kuala Lumpur and Delhi airports, underscoring Maestrani’s commitment to building global visibility for its family-focused Munz brand.
As reported, The Moodie Davitt Report, in partnership with Strange Nature gin of New Zealand, is running a Predictor Contest for the Women’s Euros football tournament showing support for women’s sport.
Munz Sportsline combines the brand’s signature Swiss milk chocolate with a playful sporting twist, targeting both families and business travellers seeking exclusive gifts.
The themed gift tins – available in football, basketball and tennis editions – feature chocolate balls and a functional wristband toy. Each tin doubles as a game where players catch the balls using the tin as a basket.
The travel retail-exclusive range from Munz Sportsline is being supported by a football-themed activation at key airports.
At the pop-ups, travellers can engage with Munz brand ambassadors – dressed in full referee kits complete with cap, whistle and stopwatch – and take part in interactive ball-catching games to win prizes. The Munz referees can also give out red and yellow cards during the game, just like in a real football match.
The campaign encourages children and families to stay active while travelling by offering entertainment for children that keeps them off screens, Maestrani said.
Maestrani is showcasing Munz Sportsline (Mediterranean Village P10) at the TFWA World Exhibition in Cannes (28 September-2 October), where a special competition will invite delegates to catch as many chocolate balls as possible in 60 seconds. The top five scorers will receive a prize pack filled with Munz gifts. ✈
