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Travel retail exclusive: Signature Selection contains Jameson 50cl and Jameson Signature Reserve 50cl |
INTERNATIONAL. Jameson Irish whiskey has introduced a new Signature Selection twin pack exclusively to travel retail containing one 50cl bottle of Jameson and one 50cl bottle of Jameson Signature Reserve.
Designed to introduce consumers to Jameson’s range of whiskeys, the Signature Selection twin pack launched in February 2011.
The pack is on shelf in Dufry stores in Tenerife, Prague, Egypt, Basel and Monastir, Gebr Heinemann in the majority of German airport outlets and Aelia across major French airport outlets, with a recommended retail price of £24.99 or equivalent. The pack will be rolled out to further customers over the next few months.
Irish Distillers Pernod Ricard Senior Regional Manager Travel Retail Michael Cunningham said: “By combining Jameson Signature Reserve with Jameson in a very accessible half-litre twin pack, new and loyal consumers can enjoy two award-winning whiskeys and begin a journey that will lead them to further explore the extensive range of Jameson whiskeys.”
Jameson is the leading Irish whiskey in travel retail and the world’s number one Irish whiskey.
Tasting notes
Jameson Signature Reserve: Nose: Sweet floral light perfume notes followed by an undertone of spice. Some nuttiness, apples and dried fruits. Taste: Initial impression is a mouth coating of heather-honey sweetness, closely followed by smooth spicy oils. Additional complexity is added with cedar wood and vanilla notes from the American oak. There is a touch of citrus and rich dried fruits. Finish: A long, warm, sweet finish.
Jameson Standard: Nose: A light floral fragrance, peppered with spicy wood and sweet notes. Taste: Balance of spicy, nutty and vanilla notes with hints of sweet sherry and exceptional smoothness. Finish: Smooth and mellow finish.
