Skincare brand Trilogy Natural Products has partnered with boutique agency 2.0 & Partners to expand its presence in the travel retail channel across Europe, the US and Middle East. The brand offerings were showcased at the recent TFWA World Exhibition (1-5 October) in Cannes.
Trilogy was founded in New Zealand in 2002 with a belief that ‘nature gets things right’ and its products are made of natural ingredients with scientifically proven benefits.
Its Rosehip Seed Oil is popular among skincare fans around the world. The original product set the tone for Trilogy’s skincare philosophy – ‘everything your skin needs and nothing it doesn’t’.
The company is now focusing on the travel retail sector to bring its products to a wider audience. The modern travelling shopper demands products which are sustainable and as good for the planet as for the skin, which aligns well with Trilogy’s conscious and transparent philosophy.
“We at Trilogy Products are believers that products which provide a healthy and happy skin for our customers can also be a force for good,” said Trilogy Natural Products CEO Peter Foyston.
“As part of our mission to deliver clean, natural beauty with a conscience, we are always striving to do better and be more responsible with the decisions we make for our customers and the world.
“We know that the travel retail sector offers an exciting opportunity to bring our natural skincare products to an even greater audience on a global stage, and we are delighted to be working with 2.0 & Partners on our upcoming travel retail expansion.”
2.0 & Partners Business Development Account Manager Sergei Bozhok added: “Trilogy Products is the perfect brand for the discerning and conscious skincare shopper and will be an incredible addition to the skincare and beauty offer of airports around the world.
“As travelling consumers are becoming even more informed and engaged, the time is right to deliver newness and excitement in this sector and I have no doubt that Trilogy Products will do just that.”
“While beauty is a core category in the travel retail market, it is vital that we continue to develop a fresh and exciting offer for shoppers,” said 2.0 & Partners Senior Executive Vice President Marco Passoni.
“In this context, the expansion of a proven and innovative brand such as Trilogy is great news for the market. This is a product used and chosen by Kate Middleton, the Princess of Wales, and we are excited to help bring it to a wider global audience.
“During the recent TFWA World Exhibition in Cannes, we saw excellent interest and engagement from retail partners in this offer. This underlines the importance of creating space for new products and brands to not only feature in this market, but to breathe and bring their stories to life for shoppers.” ✈
