Tumi has redesigned and relaunched its iconic Tegra-Lite travel collection, with a focus on colour and print.
Maintaining the collection’s durable and proprietary materials, Tumi introduced new features including +10% increased capacity, removal of the external bumpers, flat top and side grab handles, recessed wheels and a monogrammable patch.
Engineered and designed in America, Tegra Lite is said to be the brand’s most durable product in the market – a combination of durability, impact resistance, lightweight ease and maneuverability.
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The new Tegra-Lite Spring/Summer 2015 collection focuses on prints and colours | |
The collection is made from Tegris, a polypropylene thermoplastic composite material created by Milliken which is best known for its use in lifesaving armour as well as protective gear for the players of the National Football League. Tumi holds the worldwide, exclusive rights to use the Tegris material within the travel industry.
The Tegra-Lite Spring/Summer 2015 collection features prints and colours including Fossil, Maui Wave, Periwinkle, T-Graphite, Black Floral and Charcoal.
To support the launch, Tumi filmed two videos following the journeys of Alison Stroming, ballet dancer at The Dance Theatre of Harlem (see below), as well as performing artist Rauf Yasit, themed ‘Beauty in Strength’. The videos are being shown in Tumi retail stores and online at the brand’s YouTube channel.
