Tweezerman and the Zwilling Beauty Group have appointed Premier Global Trading (PGT) as their new sales agent for the Caribbean and North America duty free/travel retail, with immediate effect.
“We are delighted to welcome PGT – Elizabeth Taylor and her team – as our new partner to work with us to grow the TR/DF channel in this part of the world,” commented Tweezerman General Manager Juergen Bosse. “Zwilling and Tweezerman recognise the great sales potential in the TR/DF channel, as Beauty Tools are hardly distributed in this environment and therefore provide an excellent opportunity for incremental sales and revenue for all retailers and the brands.”
 |
Tweezerman and Zwilling aim to build the Beauty Tools category in the travel retail channel |
“Zwilling and Tweezerman started to develop their TR/DF business in 2013 and the appointment of PGT represents a next step in building a global organisation and to enter the DF/TR market in this part of the world,” added Director Global Duty Free/Travel Retail Juergen Jost. “After our initial success in Europe and with some selected partners in other regions we feel ready for a next step to further build the Beauty Tools business.
“With PGT – Elizabeth Taylor, her experience for more than 15 years and her in-depth knowledge of the DF/TR channel, we believe we have the right partner to exploit the potential of Beauty Tools and to grow this new sub category.”
“The Tweezerman/Zwilling brands are an important addition to our product portfolio,” concluded PGT President Elizabeth Taylor. “Preliminary responses are very positive and [reflect] the interest in this new sub category. We look forward to playing a vital role in the development of the Tweezerman and Zwilling TR/DF sales.”
The brands will be showcased at next month’s 2014 IAADFS Duty Free Show of the Americas at the PGT Booth 1708.
