Coty has extended the Marc Jacobs fragrance offer with new Daisy Marc Jacobs Twinkle Editions. The trio will be on-counter in travel retail from 15 January.
The Daisy Marc Jacobs Twinkle range, described as a sparkling reinterpretation of the classic Daisy trio, comprises: Daisy Marc Jacobs Twinkle Edition, Daisy Marc Jacobs Eau So Fresh Twinkle Edition and Daisy Dream Marc Jacobs Twinkle Edition.
Daisy Marc Jacobs Twinkle Edition (US$84/50ml) features wild berry notes at the top, a heart of violet flower and a white woods base.
Daisy Marc Jacobs Eau So Fresh Twinkle Edition (US$96/75ml) features raspberry atop a heart of violet flower and wild rose blossoms. Crème de Cassis rounds out the base.
Daisy Dream Marc Jacobs Twinkle Edition (US$84/50ml) includes black cherry, white florals and a whipped berry mousse base.
The perfume flacons, reimagined in a violet hue, are inspired by Marc Jacobs’ use of layering colour and his love of shine. The Daisy Twinkle and Daisy Eau So Fresh Twinkle caps are adorned with a blend of violet, yellow and gold daisy floral petals. The Daisy Dream Twinkle cap is dressed with embossed gold daisy accents which contrast with its violet undertone.
The ad campaign, shot by Raymond Meier, features the Daisy Twinkle trio catching sunlight in a bed of water surrounded by floating daisies.
