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Tyko Travel Retail has recorded substantial year-on-year growth for both its ground store and airline businesses, it revealed at last week’s TFWA World Exhibition.
The company has reported +75% year-on-year growth for its ground store business and is now present in 70 locations internationally.
Tyko has also witnessed solid growth for its airline listings, reporting a +40% year-on-year increase in sales.
Since its start-up in 2008, Tyko has sold over eight million units into the travel retail channel and now has listings on over 100 airlines.
Tyko Chairman Robert Morrison said: “TFWA World Exhibition 2014 has been our best year yet. Our team and product offerings are superb and we are making fantastic progress going into 2015. We have been working very hard to deliver a strategy that is both unique and fresh to travel retail.
“We have created products that fit the travel retail customers’ needs and captured current trends within these products. Our current multibrand portfolio has an offer for all ages thus opening up large markets to deliver volume sales to our trade customers. We are excited to deliver what we believe to be a unique offering and service in 2015.”
Sales of the popular Hippie Chic brand have continued to outperform all customer expectations, the company noted. With the addition of three new designs, Tyko has high expectations for the brand next year.
Last year saw the company work on developing the self-select concept. Following the launch of the concept earlier this year, 13 of the self-select units have gone to key locations in the USA, including Miami International Airport. Tyko said it is currently in negotiations with key buyers in Europe and plans to introduce 15 self-select units to the region next year.
Although the focus has been on developing the ground store area, the company “is not taking its eye off the ball with its airline partners”, said Tyko Global Travel Retail Sales Director Martin Lovatt.
Lovatt revealed that Tyko is currently working on the development of a new airline exclusive watch range called Lily & Stone Vintage Splendour. The collection will consist of classic timepieces that are more traditional in look. The watches will feature genuine leather straps and high precision Japanese movement.
The recommended price point for Lily & Stone watches will be in the region of £35.
As reported, Tyko recently made its move into the jewellery category, presenting its handmade Daisy Chain collection at the Cannes show.
Lovatt commented: “There are a lot of gold and silver [jewellery] products out there but we wanted to bring something unique. We [Tyko] are innovators of products, rather than [followers of] a trend we like to take advantage of it and [putting] our own spin on it.”
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Tyko Global Travel Retail Sales Director Martin Lovatt said the company aims to offer a “multibrand solution to customers” |
