Haleybrooke International has reached an agreement to represent U’Luvka vodka in duty free and travel retail in the Americas and Caribbean.
U’Luvka vodka is a super-premium vodka, made from rye, wheat and barley grown in Northern Poland. The bottle design has won seven international awards for best packaging in the past two years. U’Luvka vodka (750ml) will retail in duty free at US$45.
Haleybrooke International President Patrick Nilson said: “U’Luvka is an internationally popular vodka which I know will do well in the duty free sector. Many travel retail operators prefer to sell whiskies and Cognacs due to the higher price points but U’Luvka Vodka has a very high retail for a vodka and the packaging and quality vodka justifies what we believe is a perfect retail position.”
U’Luvka Vodka Sales and Marketing Director Wojtek Wydro commented: “I believe it is a critical decision to choose the right partners and I am confident that we are putting our brand in very good hands.”
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A high price point (US$45) and attractive packaging make U’Luvka an attractive proposition for duty free, Haleybrooke believes |
