AUSTRIA. Shopfitting specialist umdasch The Store Makers has hailed the upgraded design and customer experience in the Heinemann Duty Free store at Vienna Airport Terminal 1, which opened in September.
As reported, the travel retailer expanded its main T1 outlet from 1,200sq m to around 2,000sq m and now offers what it terms the “largest travel retail experience in Austria”. umdasch oversaw project management, furniture production, delivery and installation.
The additional space allows for an expanded product range to offer categories that are in growing demand. These include sunglasses, leathergoods, sneakers and niche fragrances, plus regional products.
“We are proud to be able to offer our customers an even wider and more exclusive range. The expansion is an important step to further improve the shopping experience at Vienna Airport,” said Gebr. Heinemann Head of Design Concept Juan Hildebrand.
The design, created by Heinemann and implemented by umdasch, is inspired by the traditional market stalls on Vienna’s Naschmarkt.
LED- illuminated pavilions divide the sales area into zones to lift the customer experience. umdasch said it combined high-quality materials for shopfitting including powder-coated metal in rose bronze, terrazzo and marble effects as well as walnut and oak décors.
The shopfitter added: “The elegant luxury fragrance back wall has been specially designed for the stylish presentation of premium perfumes. The sunglasses and bags sections benefit from umdasch’s precise shopfitting solutions as well. Digital elements have also been incorporated into the redesigned duty-free area to create an immersive, modern shopping experience.”
“We are very proud to have realised the largest duty free shop in Austria. It was an enormous challenge to convert this large area in just six months in several construction phases,” said umdasch Key Account Manager Daniel Hundegger.
The expansion of the duty-free shop at Vienna Airport continues a series of projects that include Frankfurt and Berlin airports in recent years. “The result is a truly impressive shop that fully meets our high standards in terms of design and functionality,” said Hildebrand. “The cooperation with umdasch went very well and we were very satisfied with the realisation of the project.”
The shopfitter said the project represents a further milestone in the implementation of sophisticated retail concepts at Vienna Airport. “The demands in travel retail are high: short construction times, maximum functionality and exclusive shopfitting that optimally present the premium products and inspire travellers – this is exactly what we were able to achieve in this project,” said Hundegger. ✈
