Underberg set to spotlight varied liquor line-up in Cannes

Underberg will be showcasing a diverse liquor offer next month at the TFWA World Exhibition in Cannes (stand number: Red Village K19).

Highlighted products will include Underberg’s travel retail exclusive five-bottle travel pack, the limited edition 2016 gift tin, Túnel 14 herbal liquor, Asbach’s Freedom Brandy and Brazilian spirit Pitú.

Underberg travel pack

Underberg’s travel pack includes five portion-sized bottles (20ml) of the herbal digestive and is exclusive to travel retail and duty free.

Left: The 2016 Rio de Janeiro gift tin; right: Underberg’s travel pack

Underberg gift tin 2016 Rio de Janeiro limited edition

Since its launch in 2005, each year the gift tin has showcased designs and culinary tastes from a specific country.

The new 2016 edition is dedicated to the host city of the next Olympic Games, Rio de Janeiro. Featuring detailed artwork, the tin displays a 360 degree panoramic view of the city’s scenery, gastronomy and culture.

The narrow side of the gift tin displays the annual carnival in Rio, while landmarks including the Sugar Loaf, the statue of Christ at the summit of Corcovado and the Copacabana beach area adorn the wide side of the tin. The tin also features the Teatro Municipal, the Santa Teresa art district and the Contemporary Art Museum as well as food and drinks synonymous with Rio.

The four sides of the gift tin showcase the best of Rio’s culture and scenery

Filled with 12 Underberg portion bottles, the 2016 limited edition gift tin is described as a collectors’ item and ideal for gifting. 

Túnel Mezcladas (Medium Dry)

Túnel, the leading herb drink brand in the Balearic islands, has launched Túnel Mezcladas (Medium Dry). A mixture of sweet and dry, the aniseed-tasting liquor is available in a 1-litre bottle (30%abv).

Asbach Freiheitsbrand (freedom brandy)

Celebrating the fall of the Berlin Wall: Asbach Freiheitsbrand is in very limited supply

The limited-edition 1989 vintage Asbach Freiheitsbrand (freedom brandy) was created to celebrate the 25th anniversary of the fall of the Berlin Wall. 

Presented in a wooden gift box with an original piece of the Berlin Wall, the 70cl bottle has an abv of 41%.

Pitú do Brasil

With the Olympic Games being held in Rio next year, Underberg expects that the Brazilian national drink Pitú will be in popular demand.

Pitú (40%abv) is distilled from pure sugar cane and produced using advanced technologies. It is said to provide a fruity, semi-sweet taste.

Left: Brazil’s national drink Pitú; right: Túnel Mezcladas (Medium Dry)

The Underberg loyalty campaign TOPS&MORE

More than ten years ago Underberg started its loyalty campaign which encourages consumers to exchange their bottle tops for gifts from the Underberg Collection. Underberg said the number of tops sent increases every year and estimates that one bottle-top is collected every three seconds, 24 hours a day, seven days a week. 

The most popular award is the original Underberg tall glass followed by the Underberg herbal truck. TOPS&MORE offers a guaranteed redemption until 31 December 2018. 

Underberg will operate a welcome desk at the TFWA World Exhibition and also present its products in a hospitality suite at the Hotel Gray d’Albion. 

For more information, visit: www.underberg.com.