Underberg AG, producer of the traditional German digestive, is to present a series of new liquor products and innovations at the 2013 IAADFS Duty Free Show of the Americas in Orlando (Booth number: 832).
This year the company has extended its brand activities around the Oktoberfest German beer festival theme. In 2012, Underberg participated at Oktoberfest activities in major cities such as Copenhagen, London, Stockholm and Rio de Janeiro.
Underberg Gift Tin 2014 Brazil Limited Edition
In 2014 the Underberg gift tin will add Brazil to its “culinary trip around the world”, after its stops in South Africa, Austria and Denmark over the past three years. Since 2005, the gift tin has featured themes and culinary tastes from a specific country.
XUXU ten
Underberg reports that the new XUXU ten Berrydise is now available in a 250ml Alu bottle with 10%abv.
XUXU ten, based on the original XUXU recipe, is a fruity-fresh strawberry drink presented in a trendy red metallic aluminium bottle. It shares the sparkling golden logo with its sister product, XUXU 15%abv. A drinking straw is attached to each bottle.
XUXU ten, which was awarded Gold by the World Spirits Award in Austria in 2012, is a ready-to-drink beverage based on a fruit content of 50%, refined with vodka and a splash of lemon juice. It is best enjoyed ice-cold and straight from the bottle.
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Left: Underberg Gift Tin 2014 Brazil Limited Edition; Right: Underberg Oktoberfest Edition six-pack | |
Dettling Chalet Liqueur Chocolat in gold
Dettling, the Swiss Kirsch specialist, has introduced the new Dettling Chalet Liqueur Chocolat. This Swiss speciality is made from Swiss chocolate and refined with the top quality Dettling Kirsch (cherry brandy).
With its shiny golden bottle in the familiar Dettling shape, it is designed to be eye-catching on the shelf. Dettling Chalet Liqueur Chocolat can be drunk straight or on ice, and it is also enjoyed on ice cream or in various cocktails.
Schlumberger Rosé Secco
Described as stylish and fruity, Schlumberger Rosé Secco is the latest creation from the House of Schlumberger for the premium sparkling wine market.
The premium product is based on a global trend towards rosé wines and rosé Champagnes, Underberg said.
The luxurious rosé-white glimmering bottle is designed to be eye-catching. Its stylish design was created to attract young modern consumers, especially women.
Rosé Secco is made from exclusive Pinot Noir grapes from Austria and produced according to the Méthode Traditionnelle. The upscale sleeve technology offers light protection for optimum quality, according to the firm.
Schlumberger Rosé Secco follows the success of Schlumberger White Secco.
New Underberg anniversary awards
Underberg has introduced new anniversary awards for dedicated collectors, more than 10 years after it started its TOPS&MORE loyalty campaign. Under the scheme, consumers have been able to exchange their collected bottle tops for gifts from the Underberg Collection.
To celebrate this anniversary, the company has created new limited-edition awards:
– Bi-colour design tall glass with green stem insert;
– Set of seven historical metal signs with seven historical Underberg advertising designs;
– Nostalgic postcard block.
The number of tops sent in has risen every year, the company said. Currently, one bottle top is collected every three seconds, 24 hours a day, seven days a week. The most popular award is the original Underberg tall glass followed by the Underberg herbal truck.
The loyalty campaign offers guaranteed redemption of the tops until 31 December 2018.
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Dettling Chalet Liqueur Chocolat; Schlumberger Rosé Secco; XUXU ten Berrydise | ||
About Underberg herbal digestive
Underberg is a 165-year-old digestive made from a selection of the finest aromatic herbs from 43 countries. These valuable herbs are blended with 44%abv premium quality alcohol. Underberg is poured at a 45° degree angle, either straight from the portion bottle or served in the Underberg tall glass directly at the table. Since 1846, Underberg has been produced according to the secret Semper idem process, which is said to guarantee the same quality and effect.
Underberg is a natural product, which is said to help digestion, is free of added sugars, gluten-free and low in histamines. Underberg is available worldwide in a portion-sized bottle wrapped in straw coloured paper.
For details, contact Underberg AG, Industriestrasse 31, CH – 8305 Dietlikon/Zurich, Switzerland, tel: +41 44 805 18 11, fax: +41 44 805 18 00 or e-mail international@underberg.com Visit www.underberg.com
