TÜRKIYE. Leading travel retailer Unifree Duty Free has launched a new loyalty programme, titled Unifree x Me. It aligns with the global loyalty programme developed by partner Gebr. Heinemann. Unifree Duty Free has also introduced a click & collect service for shoppers at İstanbul Airport.
Unifree x Me members will enjoy the same benefits as Heinemann x Me members, including the ability to collect points, redeem coupons and take advantage of exclusive discounts at participating locations. With the click & collect service, guests can pre-order online and pick their purchases at the Unifree Duty Free store on the day of travel.
Unifree Duty Free Chief Commercial Officer Ceren Tonguç said: “We are thrilled to provide our customers with more value, privileges and ways to engage with us through the Unifree x Me loyalty programme.
“Our customers can benefit from the advantages of our loyalty programme not only in one spot but also in Heinemann x Me locations all over the world. This integration helps us enhance the shopping experience and act as a customer-centric travel retailer. Additionally, our Click & Collect service enables guests to browse thousands of products, create their cart and conveniently pick up their items at the store before their flight.”
Gebr. Heinemann Director Marketing Jens Peter Peuckert said: “Our goal is to accompany travellers through the entire customer journey with the right product at the right place. To achieve this, we are linking benefits around our range in shops with a growing digital service in various partnerships across our global group of companies.
“With over 2 million members worldwide, Heinemann x Me is a core element in this development. The introduction of Unifree x Me offers travellers even more added value, and we are very pleased to have realised this together with our partner Unifree Duty Free, true to our promise of being a valuable travel companion.”
Travellers can join the Unifree x Me loyalty programme by scanning the QR code on the communication materials in stores, on digital platforms and on social media, or by downloading the Unifree x Me app.
Membership advantages include access to pre-launches, exclusives, members-only discounts, a special birthday reward and perks from leading brand partners.
Guests using the app can check their coupons and benefits and create their shopping cart up to six hours before departure and arrival.
Customers who sign up for Unifree x Me receive a 10% welcome discount as well as other benefits.
The Heinemann x Me loyalty programme is already active in seven countries, at 21 airports and on 15 cruise liners. Unifree x Me members can use their benefits in these locations while Heinemann x Me members can enjoy similar benefits at İstanbul Airport. ✈
