Kreol Travel Retail has been named as Unilever’s travel retail distributor for the Indian Subcontinent, Africa and selected Arabian Gulf states including Saudi Arabia.
According to Kreol Group CEO Lal Arakulath, the new partnership will focus on the distribution of Unilever’s beauty, personal and home care products in the channel across these regions.
Kreol Group Executive Director Kreol Arakulath said: “We look forward to working closely with Unilever in developing their travel retail channel.
“Travel retail has its own peculiarities in everything from assortment selection to promotional mechanisms. Working with such a large global brand house like Unilever being purposefully mindful about product-channel fit is key, and this is precisely the tailor-made approach with which we service all our retail partners.”
The company collaborates with all the major duty free retailers in the Indian subcontinent, Arabian Gulf, and Africa. It is also a long-time joint-venture partner with Dufry for Cochin Duty Free. |
Kreol Travel Retail is an established name in the Indian Subcontinent, Africa and the Middle East, distributing a diverse portfolio of products, in categories including confectionery, beverages, toys and beauty, in various regions.Unilever Korea CEO and Unilever International CMO Aseem Puri commented: “With travel opening up across the world, we are looking forward to serving travellers with our world-class and trusted brands in partnership with the Kreol Group.”
Unilever’s portfolio features around 400 brands including Dove, Lifebuoy, Knorr, Magnum, OMO, Surf, Love Beauty & Planet, Hourglass, Seventh Generation and The Vegetarian Butcher.
