URW Airports and Grab introduce mobile pre-order for F&B at Miami International

USA. Miami-Dade Airport Department, Unibail-Rodamco-Westfield Airports (URW) and Grab have introduced MIA2GO, a contactless mobile platform that allows travellers to pre-order and collect food purchases at Miami Airport.

The platform is available via the airport’s website or mobile app, providing touch-free food pre-orders at participating restaurants. Eating options are searchable by food type and airport terminal, and orders are scheduled for pick-up at pre-set times, allowing customers to avoid waiting in line.

“MIA2GO is the latest aggressive step we have taken to make the travel experience safer and more convenient for our passengers by leveraging technology,” said Miami Airport Director and CEO Lester Sola. “We are proud to partner with URW and Grab in making MIA the newest US airport offering a mobile food pre-ordering service, especially before the busy winter travel season.”

The Grab pre-order technology has extended its reach across many leading North American airports, in partnerships with retail developers and F&B concessionaires

Passengers can use their smartphone camera to scan one of many QR codes located throughout the airport, or visit MIA2GO to browse restaurant menus. The platform accepts multiple forms of payment, including credit and debit card, Apple Pay and Google Pay. Once an order is placed, customers will receive update alerts on their mobile device. When the order is ready, it will be sealed and placed at one of the designated pick-up locations with the passenger’s name identified on the label.

“The pandemic has forced us to reset and reimagine certain portions of the airport experience,” said URW Airports EVP and Group Director Mike Salzman. “MIA2GO not only offers peace of mind for health-conscious travellers, it makes for a more comfortable airport experience. It’s also helping to drive sales and put airport employees back to work.”

“We are delighted to partner with MDAD and URW to bring contactless order and pay technology to more guests,” said Jeff Livney, Chief Experience Officer at Grab. “MIA2GO offers a safer, touch-free alternative to traditional order-and-pay solutions at the airport, which enhances and modernises the traveller experience. As we see enplanements increase, we hope our platform will help to ease stress while keeping health and safety of employees and travellers front of mind.”

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