UAE. Valentino Beauty, part of L’Oréal Groupe, has teamed up with Dubai Duty Free for the exclusive pre-launch of the Born in Roma Intense fragrance at Dubai International Airport (DXB). The fragrance launched on 15 January and is being promoted via ten animations in the airport. The pop-up campaign will run until 15 March.
As reported, DXB was recently announced as the world’s busiest international aviation hub.
The Valentino Beauty Born in Roma Intense pop-up campaign leverages digital technology to offer an O2O augmented experience at the airport. The pop-ups have a dedicated digital platform highlighting its various locations in a map and takes shoppers on a journey to discover the scent’s key ingredients.
The pop-ups’ designs are centred around Valentino Creative Director Pierpaolo Piccioli’s ‘Cool, Colour, Couture’ mantra. They feature a vibrant Valentino pink and black satin colour palette, with the brand’s signature rock stud details and neon touches.
The animations offer the complete Valentino Born in Roma fragrance collection, which is the brand’s best-selling range.
Valentino Born in Roma Intense was inspired by the energy of Rome and celebrates the authenticity and individuality of its wearer.✈
