AUSTRALIA. Victoria’s Secret will open its first downtown store in Australia next month in partnership with the Valiram Group. The opening at Sydney’s Queen Victoria Building extends the strong country presence the companies have established in Australia’s airports.
The US lingerie-to-beauty brand has five travel retail locations in Australia , at Sydney Airport’s terminals one, two and three, as well as Melbourne Airport’s domestic and international terminals.
 |
The downtown Sydney store will feature similar design elements and branding to the Sydney Airport’s domestic T2 store (pictured above) |
The store will carry a range of Victoria’s Secret fragrances, including Victoria’s Secret Bombshell, VS Angel and the recently launched Victoria’s Secret Glamour as well as VS Fantasies. It will also feature branded cosmetic cases, multi-use fashion bags and other small fashion accessories.
The interior of the store will feature black-cherry fixtures and focal walls to attract customers’ attention. The store’s décor will also feature a gallery of black and white images and a video of the Victoria’s Secret Angels.
Valiram already works with Jimmy Choo and Michael Kors on the Australian domestic market.
