High-end Swiss skincare brand Verdilab is to highlight its collection of natural and clean products formulated with the patent-pending technology Immunaturna at the upcoming TFWA Asia Pacific show.
Immunaturna is at the core of the brand’s professional skincare collection. It is designed to strengthen the natural immunity of the skin, making it healthier, no matter the consumer’s age.
It provides skin with natural protection against environmental stressors and damaging free radicals, while significantly accelerating its regenerative abilities.
Created by Victoria Neymann, the signature complex is based on 50 years of scientific research conducted by Neymann’s father, a Professor of Immunology and Allergology, who is also the company’s Chief Scientist. As reported, the company was founded by Victoria Neymann, a third-generation medical doctor with over 20 years of experience in the green pharma and cosmetics industry.
He discovered the unique immunomodulatory abilities of RNA molecules after extensive clinical studies conducted on more than 10,000 patients with 30 various diseases.
Speaking to The Moodie Davitt Report within a special report on niche beauty to be published in coming days, Neymann said: “We have high expectations for the travel retail channel within the coming years.
“We have been already approached by the main travel retailers who showed a real interest in Verdilab as a brand of the new generation that really addresses the concerns of forward-thinking consumers. These include millennials and Gen Z travellers and those of tomorrow (Gen A) – all those who take care about the health of their skin, about environmental issues and look for more natural, more clean cosmetics of the best quality without compromising efficacy.”
Asked what a good partnership in travel retail looks like for a brand such as Verdilab, Neymann responded: “We would be thrilled to partner with travel retailers that want to develop brands of a new generation as part of their growth strategy.
“We all have heard before from the major travel retailers that to be successful in travel retail, you need to be present on the local markets, High Street, etc. But today we all know that’s not totally true anymore. The preferences of consumers have changed dramatically. Online experience, ecommerce platforms, social media – all these have changed the consumers’ journey and the way they make their decisions.
“Verdilab is growing very fast in these channels and has received great feedback and results.”
Immunaturna is described as a completely natural but cutting-edge complex that combines a range of properities. These include natural RNA molecules obtained from yeast; and pure molecules of marine exopolysaccharides obtained by biotechnology from microplankton from Atlantic Ocean Biomimetic. Additionally, biomimetic ingredients such as natural hyaluronic acid of specific grade obtained by biosynthesis from lactic bacteria; and pure isofonic sea water rich in 62 mineral salts and trace elements are featured.
To increase its effectiveness, the company uses a transdermal delivery system that helps penetrate the deeper layers of the skin.
Neymann said: “With this revolutionary technology backed up by extensive clinical trials showing significant improvements in both immunity levels and skin health within weeks after use, I really hope that Verdilab will become an essential part of skincare routine of forward-thinking luxury consumers who are conscious about their skincare choices and look for long-lasting results without compromising safety or efficacy.” ✈
