UK. Victoria’s Secret has opened its first Beauty & Accessories Store in London Luton Airport, in collaboration with World Duty Free Group (WDFG). The first UK opening with WDFG took place in London Stansted Airport, in January 2013.
WDFG Global Head of Beauty Antonin Carreau commented: “We are delighted to continue our collaborative partnership with Victoria’s Secret by opening this store in London Luton Airport. We hope passengers enjoy the extensive range of products and the exceptional service offered.”
London Luton Airport Commercial Director Rupert Lawrie added: “We are thrilled to welcome such an exclusive brand to our departure lounge. The sophisticated product range at Victoria’s Secret Beauty & Accessories will complement our diverse range of retailers, offering our discerning passengers yet more exciting opportunities to treat themselves or someone special.”
The 956sq ft shop, which opened for business on 1 June, carries an assortment of best-selling Victoria’s Secret beauty products, including the FiFi Award-winning Secret Bombshell fragrance, and the newest scent, Fabulous. The popular VS Fantasies body care range is also available.
In addition, the Luton store offers a unique accessories collection which is exclusive to the Beauty & Accessories concept stores. Described as perfect for self-consumption or gift-giving, the assortment includes a wide range of Victoria’s Secret branded cosmetic cases, multi-use fashion bags, cross bodies, wristlets and luxury small leather goods, plus hi-tech business accessories and luggage.
Highlights include travel wallets in the brand’s signature pink stripe, and VS Jet Set passport covers in an array of colours and finishes, including pink or leopard Saffiano leather, rose gold graffiti and a pink pearlised leather. An assortment of glamour and cotton panties is also available in a wide range of styles, shades and prints.
The Luton store design is described as contemporary and glamorous, with a modern, dynamic storefront. The interior features black cherry fixtures, lit focal walls, a gallery of black and white imagery, and a video wall featuring Victoria’s Secret Supermodel video footage.
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