MALAYSIA. Leading speciality retailer of lingerie and beauty products, Victoria’s Secret, has opened its first beauty and accessories store in Kuala Lumpur International Airport (KLIA), in partnership with Valiram Group.
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The new 1,246sq ft airside Victoria’s Secret beauty and accessories store, which opened in KLIA on 4 October |
The 1,246sq ft airside store, which opened its doors on 4 October, offers customers access to an assortment of best-selling Victoria’s Secret beauty products, including prestige fragrances such as the Bombshell scent. Also available are Victoria’s Secret-branded accessories including bags, luggage, small leather goods and sunglasses, which are exclusive to the beauty & accessories stores.
The design of the KLIA location is described as sophisticated and glamorous. The pink and black storefront contrasts with a contemporary black and white interior, which highlights a gallery of Victoria’s Secret Supermodel imagery. The products within are showcased in an environment that is said to be “sexy, sophisticated and forever young”.
In line with its strategy of selective expansion, Victoria’s Secret expects to have over 60 beauty and accessories stores of this kind, worldwide, by the end of 2011.
About Victoria’s Secret
Victoria’s Secret describes itself as the leading specialty retailer of lingerie and beauty products, with modern fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of Limited Brands (NYSE:LTD), its network spans more than 1,000 Victoria’s Secret Lingerie and Beauty stores, a catalogue and website www.VictoriasSecret.com
