ISRAEL. James Richardson Duty Free, in partnership with Factory 54, this week officially launched two Victoria’s Secret Beauty & Accessories stores at Tel Aviv Ben Gurion Airport.
The 90sq m airside store is located near the food court of the terminal while the 70sq m landside shop is in the prime location of the shopping precinct.
As reported, the stores offer an assortment of best-selling Victoria’s Secret beauty products, including the FiFi Award-winning prestige fragrances VS Angel and Victoria’s Secret Bombshell. The VS Fantasies body care range is also available.
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Ben Gurion Airport’s new Victoria’s Secret Beauty & Accessories stores offer an assortment of best-selling Victoria’s Secret beauty products as well as an exclusive accessories collection |
The fragrance and cosmetics offer is complemented by an accessories collection which is exclusive to the Beauty & Accessories stores. Described as ideal for gifting, the line includes Victoria’s Secret branded bags, cosmetics cases, luggage, small leather goods, and passport covers. An assortment of panties completes the range.
James Richardson Israel General Manager Avi Ben-Hur described the store as glamorous and contemporary. “Full of action and excitement, [the store is] generating great interest from travellers and visitors to the airport. We are thrilled to have brought the Victoria’s Secret Beauty & Accessories concept to Israel.”
The shop interiors feature black cherry fixtures, lit focal walls, an image gallery and a video wall which showcases Victoria’s Secret Supermodel footage.
James Richardson Duty Free operates the fashion concessions at Ben Gurion Airport with its partner, Factory 54, owned by the Irani Group.
