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Ken Tse: “The moment the brand was incepted into our T3 Mega store, we felt an immediate surge of excitement amongst the beauty consultants as well as our customers” |
SINGAPORE. Victoria’s Secret Beauty has made its Asian travel retail debut at Nuance-Watson’s Mega Store at Singapore Changi Airport’s new Terminal 3 which opened on 9 January.
Consumers will be able to purchase products from Victoria’s Secret Beauty’s well-known Secret Garden Bath and Body collection, popular Beauty Rush colour products, and a range of prestige fragrances and giftables.
The recently launched Supermodel fragrance is on offer as well as Dream Angels Heavenly, Dream Angels Desire, Pink and Very Sexy.
Nuance-Watson (Singapore) Managing Director and Worldwide Head of Category – Perfumes & Cosmetics Ken Tse said: “Launching Victoria’s Secret Beauty took us three years of negotiations as we watched the market and waited for the opportune moment to introduce into Asia, and Terminal 3’s development gave us that very opportunity.
“Interestingly, the moment the brand was incepted into our T3 Mega store, we felt an immediate surge of excitement amongst the beauty consultants as well as our customers, which is a very positive sign of the brand’s potential.”
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Location, location, location: An aerial view of Nuance-Watson’s primely located central Mega store |
Sandra Heppenheimer, Senior Vice President, and General Manager for Victoria’s Secret Beauty/Limited Brands, said: “We are thrilled to have expanded our partnerships to include Nuance-Watson and have tremendous respect for the highly successful, award-winning business they have developed.
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Victoria’s Secret Beauty’s new-look counter at London Heathrow Airport Terminal 1 |
“As this is our first entry into Asia, we look forward to working closely, with the goal to further build the Victoria’s Secret brand name, as well as to respond to the consumer demand for our Beauty products and innovative giftables assortment.
“As Victoria’s Secret is also a retailer, we appreciate Nuance Watson’s high standards of excellence in retailing and are proud to be featured within their portfolio of outstanding brands.”
T3 has started promisingly for Nuance-Watson. “Generally speaking, we are quite pleased with the initial results of P&C,” Tse told The Moodie Report. “We have a fantastic location and very importantly, on our side of the terminal we have 20 gates whereas on the other side there are only 10 gates – so we definitely see the potential of most passengers going to our side. We are very encouraged by this, even though we’re only in the early stages.”
The customer mix at the Mega store has also been unexpectedly varied, added Tse. “We have a very diverse mix of Asians, emerging Chinese passengers, and the Australian and European Caucasians.”
The official opening of Nuance-Watson’s P&C stores in Terminal 3 will take place on 22 February. The Moodie Report will be on hand to bring you exclusive details and pictures of the event.
Heppenheimer said Victoria’s Secret Beauty has now extended its travel retail presence across several markets. These include the UK (where it made its debut with World Duty Free), Brazil, Turkey, Germany, Denmark, Mexico and Puerto Rico.
Victoria’s Secret is a business of Limited Brands, a specialty retailer of lingerie and beauty products. Also see www.VictoriasSecret.com
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