SWITZERLAND. Leading lingerie and beauty retailer Victoria’s Secret has opened its first Beauty & Accessories store in Switzerland, at Zürich Airport’s landside Airport Center, in partnership with Agora Trading.
The 102sq m shop, which opened on 1 November, showcases an array of fashion-forward beauty products and accessories designed for the modern jet-setter, according to the brand.
 |
 |
Victoria’s Secret Beauty & Accessories made its Swiss debut in Zürich Airport on 1 November |
The offer includes prestige fragrances such as the FiFi Award-winning Victoria’s Secret Bombshell; the new Bombshell Forever; and perennial favourites such as VS Fantasies. These are complemented by travel-friendly items such as lip glosses and body care products.
The new Zürich Airport location also carries a range of “functional yet chic” accessories, including branded cosmetic cases, multi-use fashion bags, passport holders, phone wallets, travel adaptors, headphones, scarves, sunglasses and underwear.
The store has a modern façade and dynamic storefront; the interior incorporates black-cherry fixtures and a video wall that broadcasts footage of the iconic Victoria’s Secret Angels.
“Zurich Airport delivers an extraordinary shopping and travel experience to more than 80,000 daily passengers, visitors and shoppers,” noted Zürich Airport Senior Vice President Commercial Patrick Graf. “We are extremely delighted to mark another milestone by opening Switzerland’s first Victoria’s Secret Beauty & Accessories Store. This powerful international brand enlarges our exceptional commercial offer at the airport’s public Shopping Center and will very much appeal to our local and international clientele.”
