SINGAPORE. Victoria’s Secret is set to open its second Beauty & Accessories Store in Singapore Changi Airport Terminal 2, in partnership with Nuance-Watson. The 60sqm store, located in the Departure/Transit Lounge North, will begin trading on 7 June; the tenancy period is three years. This will be Nuance-Watson’s second stand-alone store at the airport.
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The successful Victoria’s Secret Beauty & Accesories store in Changi T1 |
Managing Director of Nuance-Watson Singapore Ken Tse commented: “We have seen tremendous growth for Victoria’s Secret at Changi Airport since we first introduced the brand to the Asia passengers in 2008. Over the years, the brand has grown to be one of the best-selling brands that rake in impressive sales turnover.
“We have studied the profiles of VSBA best customers and almost 70% of its sales contribution came from the APAC region consumers. Terminal 2 serves the regional bound passengers and to have a VSBA store at this terminal makes perfect sense, in terms of sales opportunity and airport retail offerings.”
The T2 store is similar to the successful T1 format, but features a refreshed interior concept. It will carry an assortment of best-selling Victoria’s Secret Beauty products, including the latest Fabulous fragrance.
The design is described as contemporary and glamorous, with a modern, dynamic storefront. The interior incorporates black cherry fixtures, lit focal walls, a gallery of black and white imagery, and a video wall featuring Victoria’s Secret Supermodel video footage.
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