Victorinox has ramped up its expansion in the Americas travel retail with a series of openings in key locations.
A first branded corner in the Caribbean opened in February with Duty Free Americas at Punta Cana International Airport. The 15sq m space at the Dominican Republic’s busiest airport is located in the luxury area of the main store and showcases the brand’s latest travel gear and watch collections, including the Spectra 3.0 luggage line and the new Journey 1884 watch.
The company also launched two shop-in-shops in Buenos Aires – a watches corner at Ezeiza International Airport and a multi-category space at Aeroparque Jorge Newbery Airport.
It also opened a travel gear corner at José Joaquín de Olmedo International Airport in Guayaquil.
To support the opening, the company organised a brand event which featured sales staff training.
Victorinox Sales Director Americas Travel Retail & Cruises Marcos Zobel said of the Punta Cana store: “On the back of a successful end to 2022, which saw us open three POS in the Americas, we’re delighted to introduce Victorinox’s lifestyle portfolio to travellers in the Caribbean. Establishing a presence in this key tourist region marks a significant milestone in both the brand’s growth and our flourishing partnership with Duty Free Americas.”
Duty Free Americas Vice President Joseph Falic added: “Our partnership with Victorinox continues to grow and we look forward to supporting the brand on its next phase of expansion in the Americas. Punta Cana is one of the Caribbean’s busiest airports and our retail offer provides a strong platform to build brands with a broad range of international travellers.” ✈
