Swiss lifestyle brand Victorinox has unveiled Wood, the latest addition to its Signature Collection. The masculine scent combines rich woody and vibrant fruity notes. The 100ml eau de toilette is now available for order through Victorinox’s global travel retail team.
The fragrance was created by Givaudan Perfumers Marypierre Julien and Yann Vasnier.
Victorinox Head of Fragrance Category Anjali Gill commented, “There is an incredibly compelling sustainability and innovation story behind Victorinox Wood which we are excited to share with global consumers.
“As the latest addition to the Victorinox Signature Collection, Wood brings fresh appeal, fusing cutting edge technology with an appreciation for the outdoors that is bound to resonate with adventurous globetrotters.”
Gill added, “Wood marks the next chapter in Victorinox’s exciting innovation journey as we work towards ensuring our fragrances meet the highest sustainability standards and we look forward to sharing more developments in the coming years.”
Wood opens with zesty lemon essence and clary sage top notes, walnut wood accord and upcycled cedarwood heart notes, with a dry-down base of tree moss absolute and creamy benzoin resin. The fragrance was crafted through a sustainable process that was inspired by nature’s beauty.
To achieve this, Victorinox tapped Headspace Technology to capture fragrance molecules in the air surrounding its source ingredients.
The molecules are combined using analytical equipment to reproduce the natural scent, while keeping the plant, flower and botanical raw materials intact. The process offers a more sustainable approach to raw material sourcing compared to traditional extraction methods.
The Swiss Walnut Wood core ingredient was sourced from a local wood processing factory using Headspace Technology’s innovative extraction method . Wood also uses vegan, cruelty-free upcycled cedarwood as another core ingredient.
As reported, the relaunched Victorinox Signature Collection made its global travel retail debut during the inaugural Virtual Travel Retail Expo in 2020. It presents a “world of olfactory abundance and reconnects the imagination to the raw yet delicate facets of nature”.
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