Products from Victorinox’s Travel Gear, Watch and Fragrance categories will be introduced by the brand’s travel retail team from a smartly revamped booth at next week’s TFWA World Exhibition (Bay Village, Bay 5).
The booth has been designed to highlight the brand’s premium positioning while simultaneously communicating its strong storytelling and rich heritage.
To encourage engagement, this year’s stand includes a photo booth for visitors to create keepsakes of their visit to the showpiece TFWA event.
Victorinox Head of Global Travel Retail & Fragrance Sales Gloria Dix said: “The entire team has been working tirelessly behind the scenes to prepare for this year’s TFWA World Exhibition, which we are heading into with a real sense of excitement.
“We’re looking forward to seeing our new booth design come to life and welcoming delegates to discover our latest innovations which underline our commitment to building a strong multicategory business.”
Victorinox novelties for 2024 on show
Travel Gear
A new core colourway, ‘Storm’, will complement the existing Black and Victorinox Red colours in the successful Spectra 3.0 luggage line.
Victorinox’s Airox line has been extended with Airox Advanced – a range of lightweight, high-performance luggage.
The Architecture Urban2 range features a “sophisticated” blue-black colourway.
A line extension for the Altmont Pro backpack collection will also be previewed at TFWA Cannes.
Watches
Three watch lines will be showcased in Cannes: Journey 1884, I.N.O.X Chrono and Dive Pro.
Fragrances
Fragrance novelties include Quartz, a men’s fragrance from the Signature Collection which Victorinox said is inspired by shards of light piercing the geometric form of crystal stone.
New hires
Victorinox has bolstered its Asia Pacific Travel Retail team with two hires who will both be part of the team at the TFWA World Exhibition.
Chihei Tai has been named Senior Regional Manager Travel Retail & Fragrances, Asia Pacific. He will report to Lorraine Lee, who has been appointed as Area Sales Manager – Travel Retail & Fragrances, Asia Pacific.
The duo are based at Victorinox’s Asia Pacific headquarters in Hong Kong. 
