Swiss lifestyle brand Victorinox has launched a global campaign titled ‘Made to be Prepared’, encompassing all its product categories including cutlery, watches, travel gear and fragrance.
The campaign elements bridge Victorinox’s legacy with contemporary consumer interests. It incorporates augmented reality, which shoppers can access via QR codes.
‘Made to Be Prepared’ is rolling out this month and will extend through the next few years, reaching countries across Europe, Asia and North America. Mediums include streaming, print, digital, social media, billboards and podcasts.
As part of this campaign, Victorinox has collaborated with renowned chefs around the world to highlight its cutlery and cooking knives segment.
One of the ambassadors, Carmela & Sal Chef-Owner Gabriela Ruiz commented: “The task of each knife is often there in the name: carving, paring, filleting and so on. But many blades are great for things that are not obvious at first – like a bread knife to slice a melon, or a filleting knife to peel an orange.
“Victorinox knives stand up to any culinary challenge. There’s no wrong way to do it.”
‘Made to be Prepared’ also highlights functional Victorinox pocket knives including the Huntsman, Swiss Army Knife and Classic SD.
The company noted: “Living up to its legacy as makers of the original Swiss Army Knife, Victorinox has made it a mission to best prepare its consumers for everyday challenges through smart and masterful solutions.” ✈
