Premium lifestyle brand Victorinox will mark its third consecutive appearance at the TFWA Asia Pacific Exhibition & Conference (11-15 May), showcasing its core travel retail categories and latest product innovations (location 1-M10).
Victorinox’s presence centres around its ‘Prepared to…’ campaign, which sees the brand focus on category awareness and comprehensive brand messaging. It will feature travel gear and timepieces, both key pillars in the Victorinox global travel retail strategy. The stand is designed to enhance brand visibility while reflecting the company’s heritage of Swiss precision.
Building on the success of its engraving activity last year, Victorinox will introduce new experiential elements, including a personalisation partnership with a renowned local artist. The booth will also include a photo area where visitors can share their travel styles and demonstrate how they prepare for their journeys.
Victorinox will unveil two new travel gear collections: the Mythic Collection, launched earlier this year, and the forthcoming Altmont Modern Collection, due in October.
The Mythic Collection is a premium business travel gear collection offering 11 styles, including business bags and cabin luggage. Designed for the frequent traveller, the collection is centred on quality, innovation and user-centric features.
In contrast, the Altmont Modern Collection is designed to meet the evolving needs of modern young professionals, the brand said. Designed for versatile use across business and leisure travel, the line builds on the success of the broader Altmont and VX Sport Evo portfolios, with products engineered to adapt to contemporary lifestyles.
Victorinox will also continue to highlight its Architecture Urban2 and Spectra 3.0 collections. Architecture Urban2 targets professionals seeking functionality, durability and protection. The Spectra 3.0 Collection, made from recycled next-gen polycarbonate, underscores the brand’s commitment to performance and sustainability. It is available in black, Victorinox red and storm grey.
In the watches category, Victorinox will debut the new Swiss Army Collection featuring the Quartz, Chronograph and Automatic models. Designed to embody utility, resilience and clarity, the collection features clean dials and raised numerals for improved readability.
Victorinox is expanding the I.N.O.X. line with new automatic versions following the successful launch of the I.N.O.X. Small in 2024. The brand will also introduce the I.N.O.X Quartz and the AirPro, a new pilot’s watch. These models will become available globally from September.
Victorinox Head of Global Travel Retail & Fragrance Sales Gloria Dix said: “TFWA APAC is a key platform for Victorinox to spotlight our continued investment in the Asia Pacific region – one of the most dynamic and fast-growing travel retail markets globally. This year, we’re proud to present an array of smart, masterful solutions that reflect our identity as the global icon of preparedness, while reinforcing our commitment to building a strong, multi-category business in the channel.
“As always, our Global Travel Retail team are preparing for engaging discussions, valuable exchanges and moments of inspiration at TFWA Singapore 2025.” ✈
