CHINA. Anyone unsure about the current COVID-19 outbreak’s impact on Hainan province should watch this powerful film produced by our colleagues at Hainan International Media Center (sister company to Hainan Hinews Media Co, with whom The Moodie Davitt Report has a strategic partnership).
“The Hainan you love will recover soon. Let’s hold out a little longer for the storm to pass, the sun to shine and a rainbow to appear. The blossoms will bloom and we will meet again.”
Shot earlier this month as the outbreak raged in Sanya, forcing the closure of the region’s duty free shops (and later those in Haikou), A Love Letter to Hainan portrays how seriously the authorities are taking the situation and the measures that have been implemented to overcome it.
“Thanks to you, love and hope have spread faster than the virus,” the voiceover says. “Thanks to everyone who has come from far to fight. Thanks to everyone who held Hainan in their hearts. Thanks to everyone who quietly dedicated themselves. Thanks to everyone who has given their all for Hainan.
“The Hainan you love will recover soon. Let’s hold out a little longer for the storm to pass, the sun to shine and a rainbow to appear. The blossoms will bloom and we will meet again.”
As reported earlier today, the storm does appear to be passing with new locally transmitted COVID cases falling sharply over the past two days and the Haikou duty free stores reopening today.
Footnote: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province. Click here to view all back issues. Please email Kristyn@MoodieDavittReport.com to subscribe free of charge.
New China market launch
In July The Moodie Davitt Report launched 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market.
The new digital title is published in Mandarin and English four times a year across multiple platforms.
This exciting new digital magazine from the world’s leading travel retail publisher focuses on all aspects of China’s travel-related ecosystem, including:
- Airport retail (domestic and international)
- Airport food & beverage
- Airport advertising
- Ecommerce
- Land border, downtown and cruiseline retail
- Mixed-use leisure and tourism developments
- Offshore duty free retail and the Hainan Free Trade Port
- Social media
- + All the latest brand and retailer activations
To subscribe free of charge, please email Kristyn Branisel at Kristyn@MoodieDavittReport.com
For advertising and sponsorship enquiries please contact Irene@MoodieDavittReport.com. For all editorial enquiries please contact Martin Moodie at Martin@MoodieDavittReport.com
