SINGAPORE. Today’s featured film takes us to Singapore Changi Airport, where on 11 March The House of Suntory celebrated the grand opening of its first travel retail shop-in-shop.
Our video of the day takes viewers on a walk through the boutique, housed within Lotte Duty Free’s newly renovated central duplex store in Terminal 3.
Beam Suntory Managing Director Global Travel Retail Ashish Gandham remarked at the inauguration: “This shop-in-shop should be a destination for all Japanese spirit lovers. They can explore the Suntory world as well as the products and craftsmanship that we have to offer.”
On Location: The House of Suntory inaugurates world-premiere shop-in-shop with Lotte Duty Free at Singapore Changi AirportThe Moodie Davitt Report’s Lara Netherlands was on location for the auspicious occasion, which followed soon after the premium spirits company’s 100th anniversary celebrations in 2023 – a momentous landmark not only for Suntory’s legacy but also for Japanese spirits culture. Click here to read the full story.
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The boutique design takes inspiration from nature and is elevated by Japanese craftmanship, presenting a true Sense of Place.
A floor-to-ceiling Kigumi – the traditional Japanese craft of jointing wood – lattice structure showcases the House of Suntory’s full portfolio, including rare, aged luxury whisky expressions from Yamazaki, Hakushu and Hibiki.
A digital display screen within the shop-in-shop draws inspiration from the circular windows popular in traditional Japanese architecture. This interactive setup showcases Suntory offerings and Japan’s stunning seasonal landscapes.
In an exclusive interview with The Moodie Davitt Report, Beam Suntory President & CEO Greg Hughes said: “This initiative allows us a flagship place to tell the story of the brand by showing the attention to detail, craftsmanship, and how premium and high quality the experience is.
“It shows the range across both our very high-end age statement exclusive products like the GTR exclusive range, as well as our Toku, Roku and Haku, which are more accessible products.” ✈
