UAE. Following Dubai Duty Free’s ambitious and impressive refurbishment of its Concourse B East and West liquor and tobacco stores at Dubai International Airport (DXB), the travel retailer’s newly promoted Managing Director Ramesh Cidambi took The Moodie Davitt Report Founder & Chairman Martin Moodie on a guided tour of the new-look offer.
They were accompanied by members of the Dubai Duty Free who captured the conversation and tour on film.
We are pleased to present four short films that offer a close-up look at the new-look stores. We complete our series with a look at Concourse B West through the two short films below (further down the page you can find the Concourse B East videos).
“Concourse B is our busiest concourse. These two shops [East and West] collectively do about AED1 million (US$272,000) a day,” Cidambi told The Moodie Davitt Report. “Each of them does around 1,500 [daily] transactions.”
CONCOURSE B WEST
CONCOURSE B EAST
Summing up the key changes in the East store (largely mirrored in the west equivalent), Cidambi commented: “The shop is absolutely beautiful. We have made very good use of digital – the whole fascia is digital.
“We have lightened the colours in the shop in terms of the flooring, backwalls and furniture… and have given greater freedom and flexibility to the brands in expressing themselves.
“Even though the area did not change when we did the renovation, you have a greater feeling of space, with better lighting, lighter colours, better circulation areas, and enhanced opportunities for the brands in terms of more promotional areas. There is also better organisation in terms of the cash registers, including self-service options.” ✈
DUBAI DUTY FREE CONCOURSE B EAST LIQUOR & TOBACCO
