VIETNAM. In a key sector development, IPP Travel Retail/Duy Anh Trading Joint Stock Company and TEKO Vietnam Technology Joint Stock Company have struck an agreement to develop New Retail, a new-generation digital retail platform.
Under the agreement, IPP Travel Retail will work with VNLife Group subsidary TEKO to develop the model through services including ecommerce solutions; an omnichannel sales system; digital payment solutions; a customer data platform; customer relationship management (CRM) and SMS brand-name.
The powerful CRM system is highly-customisable and integrated with the business platform to provide an overview of the customer base. The customer data platform will help IPP Travel Retail to understand customer needs, and optimise their shopping experience, the company said.
The digital payment solution VNPAY-QR, VNPAY payment gateway provides a variety of safe and convenient payment methods (including ATM/credit card/QR code/e-wallet/installment) integrated with more than 40 banks and 13 e-wallets.
The solutions will be applied by IPP Travel Retail to New Retail for optimising business strategy, improving retailers’ productivity and enhancing customers’ shopping experience.
A statement from the partners said the application of TEKO technology to the sales system of IPP Travel Retail will be the key to helping businesses develop and win the trust of consumers.
A 2021 report lby Google and Temasek highlighted huge growth in online consumption since the COVID-19 outbreak in Vietnam. Its findings revealed that more than eight million people in the country used digital services for the first time and 71% of internet users placed at least one order online.
The solutions will be applied by IPP Travel Retail to New Retail for optimising business strategy, improving retailers’ productivity and enhancing customers’ shopping experience.
*Look out for our extensive report on Vietnam’s burgeoning travel-related commercial ecosystem later this year.
ABOUT IPPG: IPPG, founded in 1985, is the pioneer of Vietnam’s luxury and travel retail sectors. It claims a 70% share of the Vietnamese luxury market. Subsidiary IPP Travel Retail operates a range of stores, food & beverage outlets and advertising services at Tan Son Nhat, Noi Bai, Da Nang and Phu Quoc airports as well as land border duty free shops. It also has interests in distribution, technology, wines & spirits, tobacco and media.
