NORDIC REGION. Leading cruise and ferry operator Viking Line is to launch a newly built vessel boosting capacity on its Sweden-Finland route. Speaking to The Moodie Report on the day the new cruise ferry was named, Viking Line said that it was already preparing its duty free offer for the Viking Grace.
The new cruise ferry will ply the popular Stockholm-Turkuu route from January 2013, with a capacity for 2,800 passengers. Amongst other retail and food & beverage outlets will be a main tax free store of 1,800sq ft.
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Anna Wennström says the Viking Grace will house a substantial tax free offer |
Viking Line Campaign Manager Spirits, Wine, Beer, Soft Drinks, Tobacco, Confectionery Anna Wennström said: “The tax free store will be around twice the size of the store on-board the Viking Cinderella [plying the Stocholm-Mariehamn route]. We are already cooperating with major suppliers to prepare our retail offer.”
Swedish and Finnish passengers will comprise the vast majority of passengers and the retail offer is expected to focus on core categories, in particular spirits, wine, beer, tobacco and beauty. More details will follow later in the year.
Viking Line, and in particular its Whisky Fair on the Cinderella, will be the subject of a major report on The Moodie Report in the coming days.
