Villars is returning to the TFWA World Exhibition in Cannes next week (Riviera Village, RH16) with its Swiss chocolate legacy.
The brand – created in 1901 from the heart of Fribourg (the home of traditional dairy farming) – will guide chocolate lovers through its range with the ‘Villars chocolate quiz’.
Guests can participate in a digital journey through an interactive station at the booth. Responses to questions pertaining to chocolate preferences activate an algorithm to narrow down the brand’s wide variety of chocolates to a few tailored recommendations.
Participants can indulge in a tasting session after discovering their favourite Villars chocolates through the digital interaction.
Products making their show debut include four formats of Villars old-fashioned chocolates in three flavours (milk, milk with wafer and dark) and four different assortments, as well as travel-exclusive packaging.
The company will also spotlight its new destination range inspired by renowned global travel locations with distinct flavour profiles and textures.
Valrhona Selection Head of Global Retail & Travel Zeyneb Larabi commented: “The prospects in the market are incredibly exciting, particularly as consumers continue to seek unique, personalised and immersive experiences. The TFWA platform plays a pivotal role in helping us bring this vision to life, allowing us to showcase innovative concepts that deepen customer engagement through personalised touches.
“We’re seeing a shift toward experiential retail where consumers don’t just purchase a product – they become part of the brand’s story. Our activations, like the Villars life-size milking cow at Geneva Airport, are just the beginning of how we plan to create meaningful, memorable interactions with our customers in travel retail.”
Villars will be returning to the TFWA World Exhibition in Cannes as part of Gourmets & Co – a ‘trifecta of excellence’ – alongside Valrhona and Weiss. ✈️
