FRANCE. New and powerful global wine company Vinarchy is set to launch in travel retail at the upcoming TFWA World Exhibition in Cannes (Yellow Village D26) on 28 September-2 October.
The company will showcase an expanded portfolio following its acquisition of Pernod Ricard’s wine operations in Australia, New Zealand and Spain.
Established in April under Australian Wine Holdco Limited (AWL), Vinarchy combines the assets of wholly owned Accolade Wines with the former Pernod Ricard businesses across the three markets.
As reported, the company ranks among the world’s largest specialist wine houses, generating more than A$1.5 billion (US$0.9 billion) in annual net sales revenue, with over 1,600 employees and production of 32 million 9L cases annually across 11 wineries worldwide.
At Cannes, Vinarchy will unveil a refreshed stand design that underscores its ambition as a global wine powerhouse. The showcase will feature its extensive travel retail-focused portfolio, including the three global pillars of Hardys, Campo Viejo and Jacob’s Creek.
These are complemented in New Zealand by Stoneleigh, Brancott Estate and Mud House giving Vinarchy market leadership.
The Vinarchy portfolio also features fast-growing Australian brands Grant Burge, Jam Shed and Petaluma and a range of fine wines, including St Hugo, St Hallett, Orlando, Church Rd, Ysios and Tarsus from all Australian regions.
Launching in September, Vinarchy’s portfolio brings globally recognised wines to the channel, offering a wide range of options, consistent quality and brand heritage.
Vinarchy Channel Director EMEA – Distributors & Global Travel Retail Jeff Bond said: “This is a defining moment for our wine business in global travel retail.
“With the integration of these exceptional brands, we now offer one of the most comprehensive wine portfolios in the channel, from entry-level favourites to premium and iconic wines with true global appeal.
“Travel retail is a critical brand-building platform for Vinarchy, and we see enormous opportunity to work with our partners to elevate the wine experience for travelling consumers.”
Vinarchy is backed by long-term investor commitment and built for agility and global scale, the company noted. Current investments include supply chain efficiency, sustainability and category strategies to support travel retail partners. ✈
