SINGAPORE. Dayholi, a virtual reality concept founded by Austrian entrepreneur Fjolla Holzleithner, was named the winner of The Trinity Challenge 2022 held at The Trinity Forum in Singapore last week (1-2 November).
Hosted by Mondelez International World Travel Retail (WTR) in association with The Moodie Davitt Report, The Trinity Challenge shines a light on creativity, innovation and sustainability in travel retail. Besides the title of Trinity Challenge 2022 winner, Holzleithner (who is also Founder of renowned Austrian staffing and promotions agency Brand Embassy) earned a €5,000 prize for her nominated sustainability charity, Plant A Tree, courtesy of Mondelez WTR.
The four finalists were:
- GrayMatter Software Services (represented by Vice President Presales & Business Solution Viren Gupta)
- Plaza Premium Group (represented by Global Business Development Director Jonathan Song)
- Spark Group of Companies (represented by Founder & President Heidi Van Roon)
- Dayholi (represented by Founder & CEO Fjolla Holzleithner
Each of the quarter had five minutes on stage to pitch their concept to the audience and the three judges
- Mondelez World Travel Retail Managing Director Jaya Singh
- Changi Airport Group Group Senior Vice President (Enterprise Digital Ecosystem & Business) Hung Jean
- Greater Toronto Airport Authority Associate Director, Strategic Partnerships & Digital Business Tina Williams.
Holzleithner demonstrated how the company’s VR glasses and ‘consumer dome’ can transport users to any travel destination in the world. She also outlined how it can be applied to the airport environment and to other settings.
She said: “Dayholi was founded with the goal of enabling everyone in the world to travel without any limits. No limits on time, money, health and sustainability. Dayholi beams people into new realities through immersive 8K quality virtual experiences that tap into all the senses.
“We increase revenues by creating ‘Day Passengers’. They go through the whole process, go into the VR dome and travel all over the world (virtually). After the experience, we can partner with the F&B concessions and travel retail brands to tie in their offer with the Dayholi experience.
“With our technology, we can enhance brand experiences through virtual reality technology, increase retail loyalty and maximise entertainment at lounges and gates. We think Dayholi can also enhance staff training by giving them an enjoyable and interactive experience.”
