Bacardi Global Travel Retail (together with Dubai Duty Free and Blue) features as one of our three Exhibitors of the Day on 9 November during the Virtual Travel Retail Expo Buyers & Brands Bonanza Month.
To visit the Expo click here (note: If you have not registered to attend the Expo, you can do so here free of charge if you are involved in the travel retail sector).
Visitors to the Bacardi Experience Room are welcomed with a special message from Bacardi Limited CEO Mahesh Madhavan. Expo attendees who visit all areas of the bar can also participate in a quiz that tests their Bacardi knowledge for a chance to win a premium bottle from the Bacardi portfolio.
Bacardi Global Travel Retail is shining the light on its product innovations with a special focus on Grey Goose Essences, Bacardi Rum Punch Twistails and Bombay Sapphire Bramble. Grey Goose Essences (30% ABV) offers three flavours – Strawberry and Lemongrass, White Peach and Rosemary, and Watermelon and Basil – which contain no artificial ingredients and are sugar, gluten and carbohydrate-free.
The innovative Twistails rum-based pod line is aimed at offering ‘bar-perfect’ cocktails. The Twistails process is simple. Users just add water and ice to the branded shaker, attach the strainer, the cocktail pod of choice and twist. A good shake ensures a bar-perfect cocktail is ready in seconds.
Bacardi Global Travel Retail is also underlining its legacy of driving change in a short, thought-provoking on-stand presentation.The company notes a “global thirst for change” and that 86% want the world to become more sustainable and equitable than it was pre-COVID.
It points out that “consumers want to do the right thing” and “34% listed to be more environmentally friendly as their top 2021 resolution and expect brands to do more”.
Bacardi also hosted two fascinating Experience Arena sessions on 12 October in Discover the World of Whisky with Bacardi and The Rise of Super Premium Tequila on 13 October. Both are available On Demand on the Expo platform and below.
Virtual highlights:
- Discover the World of Whisky with Bacardi led by Dewar’s Global Brand Ambassador Fraser Campbell and Malts Global Brand Ambassador Matthew Cordiner
- An on-stand competition offers daily prizes of premium products from the company’s portfolio
- Bacardi underlines the potential of the tequila category in travel retail with The Rise of Super Premium Tequila Experience Arena session hosted by Patrón Global Senior Marketing Director Matthew Sykes
Where: Wines and Spirits Hall in the Exhibition Pavilion
Wayfinding (you must be registered first): https://event.virtualtrexpo.com/?exhibition_type=exhibitionpavilion&room_id=bacardi-entrance&hide_controls=true
The Virtual Travel Retail Expo platform has been further streamlined with a much-enhanced and speedier log-in procedure, improved video loading speeds and continued navigational improvements.
In a bonus, registration (go to www.VirtualTRExpo.com) is complimentary from now and throughout the bonus month for anyone involved in the travel retail industry. Please note you cannot access the Expo without registration, and all delegates must first be verified as connected with the travel retail sector and are subject to qualification criteria.
