UAE. In December, BAT Global Travel Retail launched Vuse Go with Dubai Duty Free, marking the brand’s first steps into the global travel retail channel.
The colourful Vuse Go counter is located within the BAT Inspiration Store and surrounded by BAT’s other reduced-risk brands glo and Velo. At the store, travellers can shop a wide range of Vuse Go flavours and even engrave their ePods.
The Vuse Go launch underpins BAT’s purpose of ‘Building A Better Tomorrow’ for the tobacco category by offering adult smokers a wide range of alternatives to traditional cigarettes.
BAT is a multi-category giant of the consumer goods business, a FTSE company that claims more than 150 million consumer interactions daily and distributes to over 11 million points of sale in some 175 markets.
Besides its five most renowned traditional cigarette brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – the 120 year-old British group owns and focuses intensively on a cluster of products with reduced-risk potential across multiple sub-sectors, including Vuse, glo and Velo.
Vuse Go is the newest range of vaping products from Vuse, BAT’s top vaping brand. The Vuse Go format offers enhanced flexibility, convenience and a reduced-risk alternative for traditional cigarette smokers. The Vuse Go doesn’t require charging and so is ideal for travellers on-the-go.
Vuse Go is a disposable vape design that comes with pre-filled ePods that are ready to use, without the need for refilling or recharging. Each device is pre-filled with 2ml of e-liquid and a fully charged lithium-ion polymer that provides around 500 puffs. Vuse Go’s wide range of flavours and devices are brought to life through multi-dimensional shapes on the packaging, giving each flavour a distinct brand identity.
According to BAT Global Travel Retail, Vuse Go’s Dubai Duty Free launch is only the beginning as the brand is set to roll out in European travel retail throughout 2023 and expand its global footprint.
