GERMANY. At this year’s TFWA World Exhibition Braun will launch several important new products highlighted by the new Activator shavers, several up-dated Braun Oral-B power toothbrushes and a new range of watches.
Quality, timeless design and Made in Germany are the key characteristics of five new Braun watches to be launched in Cannes this October. Lead by top models AW 55, with its timeless elegance for connoisseurs, and AW 24 in classic Braun design (pictured), they are ideal for international travellers with an easy-to-use second time zone feature.
Braun watches have a restricted domestic presence in a few European domestic markets due to the structure of Braun’s domestic sales organisation. Therefore they are virtually exclusive to the international travel retail trade. Duty free retail prices for the watches range from € 79 (US$87) to € 229 (US$252). Lufthansa have recently listed the AW 24 model with an onboard selling price of € 139 (US$153).
As previously the Braun stand at TFWA World Exhibition is located in the Mediterranean Village P15.
Enquiries to Klaus Mellin at email: Klaus_Mellin@gillette.com
