Acclaimed MMA and UFC fighter Jorge Masvidal has partnered with WEBB Banks to have his Recuerdo Mezcal brand available in travel retail and domestic markets in the Caribbean and Central America.
A new distribution agreement also includes cruise lines and the military channel and follows the brand’s launch in the US market last year.
Recuerdo Mezcal has established a cult following and is known for its distinctive smoky notes, a characteristic of Oaxacan mezcals. It is available with or without ‘gusano’, the agave worm which adds a silky texture to the liquid.
WEBB Banks Vice President of Travel Retail and Spirits Jose Castellvi said: “Consumers in the Caribbean and Central America understand and appreciate high-quality agave spirits, and we’re very excited for the opportunity to work with Jorge Masvidal to introduce people to Recuerdo Mezcal.
“With its authentic heritage, unique taste profile, and artisanal production, Recuerdo Mezcal is a perfect fit for our portfolio of exceptional spirits.”
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Recuerdo Mezcal International Commercial Director Gustavo Valdor added: “We are thrilled to have the opportunity to work with WEBB Banks to expand our footprint in markets where mezcal enthusiasts will be able to enjoy a true taste of Oaxaca.
“With WEBB Banks’ expertise, the unique flavour in each ‘besito’ [little kiss] of Recuerdo Mezcal – whether with the agave worm or without – and with the recognition that Jorge Masvidal brings to the table, we’re confident that consumers in our new markets will embrace us.”
