Website of the Week: Young Promotion
Based in Cologne, Germany, Young Promotion provides promotional personnel and booths beyond security checkpoints at all major airports in Austria, Germany and Spain.
“We exist to boost the sales of our clients and to lift their brand’s image,” says the company. “What our clients expect most from us are friendly, attractive, well-instructed, reliable and proactive hostesses successful in sales or image. Or both.”
Style
The large photos on the introduction pages of each of the website’s main sections effectively capture the essence of the services offered, as well as adding a welcome splash of colour.
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Photos are large, vibrant and effectively illustrate the services provided |
While the variety is good – the pictures revolve, so refresh or return to the page and you’re likely to be greeted by another image – and the resolution fine, a few of the photos could have been more professionally shot, however.
Black text on a pastel green box and off-white background works well. As does the use of a cartoon hostess on the left-hand side, whose pose – and hairstyle – changes slightly on each page.
But perhaps the lower case style of the company name needs something to make it stand out (italics, bold, a slightly larger font size?), as “˜young promotion’ tends to get lost among the rest of the text.
Content and usability
A latest news bulletin on the home page regarding the new EU security regulations and their implications establishes an informative tone and sets a good impression – that the Young Promotion personnel are not just pretty faces:
“As a specialist in airport activities, young promotion is involved in the handling of liquids in Travel Value and Duty Free shops every day. In the shops our promoters are glad to be of assistance if travelling consumers need help and advice…”
There’s an impressive openness in the background information given, which not only contains a brief summary of the company’s development, but also the number of staff employed, their average ages, and the absentee rate.
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The home page offers advice on the new EU security regulations |
The right noises are also made in the description of the company’s “courteous, dedicated and hard-working” staff, even if the grammar isn’t perfect:
“Working in local teams the young promotion staff knows their airport like the back of their hand. All hostesses take special trainings to ensure that they are familiar with the promotional milieu air side and Duty Free as well as the features of the advertised product. Our clients appreciate the reliability and the proactive approach of our crew dedicated to the challenge of each activity.”
Navigation is simple. Fixed links across the top of the page lead to the six areas of the site – About us, What we do, Contact us, Jobs, an ‘Infoterminal’ for staff and clients, and Copyright information – each containing a number of further links to sub-sections.
Some of these are not yet complete, with the Portfolio, Team, Careers and References pages “coming up soon”. Their arrival should enhance an already useful resource for duty free and travel retail businesses interested in personnel-supported promotions.
What we like:
Unambiguous company information
The size and variety of photos
What we think needs improving/adding:
The under-construction pages to be completed
Some spelling corrections
MORE WEBSITES OF THE WEEK
Website of the Week: Air Europa Duty Free – 29/11/06
Website of the Week: Frankfurt Airport Duty Free & Travel Value – 22/11/06
