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Weitnauer Distribution Ltd’s management team, from left to right: Peter Greinig, Category Manager Spirits; Antonella Jacob, Product Manager Beauty; Bruno Laurent, Area Sales Manager; Susanne Califano, Sales Manager Beauty; Carlos Amado-Blanco, COO; Markus Wehrli, CEO, Markus Haschka, CFO; Martin Jeitziner, Head of Logistics; Christine Wehrli, Category Manager Food; Philippe Blanchard, Category Manager Accessories; Theres Rudin, Category Manager Beauty |
SWITZERLAND. Switzerland’s Weitnauer Group, known for its customised solutions for famous brands, has today announced a new corporate identity. Building on its long trading history, the group said it recently adapted its image to today’s fast-developing market while remaining faithful to its traditional values.
Trends in the core business of the Weitnauer Group, in the duty free sector handled by Basel-based Weitnauer Distribution and its subsidiary in Miami, are positive, while the group’s subsidiaries Promands, LPI and Sigma have successfully earned a place on their respective national markets.
“In the last few years our markets have diversified,” explained Weitnauer CEO Markus Wehrli. “This has prompted us, in turn, to boost our activities, especially in Eastern Europe. Last year, our robust group achieved a turnover of CHF260 million. Traditionally we never publish profit figures but one thing is certain: our group is doing well.”
The Weitnauer Group will continue to target the exclusive high-value product distribution sector. Its goal of being the perfect ambassador for such brands is therefore the base of its strategy, said Wehrli.
The new corporate identity aims to emphasise the group’s focus on the duty free and selective distribution markets. In addition to the core duty free business activities of Weitnauer Distribution Ltd, for a number of years the group has also been operating on local perfumery and cometics markets in the Balkans through its Promands and Weitnauer subsidiaries.
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Weitnauer Group’s new logos are designed to reflect the dynamism of this traditional Swiss firm and its two core business sectors, duty free and selective distribution |
At the same time, its subsidiary LPI in Turkey and Russia has carved itself an important position on the watch market. In Latin America the group is strongly represented in the spirits, fragrances and foodstuffs category through its subsidiary Sigma.
The new logo is designed to reflect the two principal business sectors and the dynamism of this “deeply traditional” Swiss group, said Weitnauer. The two half-circles embody the close symbiosis between the separate parts, the red representing the “duty free” business and the green symbolising “selective distribution”, the name given to the group’s domestic distribution activities.
At the end of August the new corporate identity was introduced across the group. “Our subsidiaries now also carry the Weitnauer Group logo and are supported by our new website at www.weitnauer.ch,” said Wehrli. “There has been substantial positive feedback from suppliers and customers, which is an encouragement for us to pursue this strategic approach.”
Weitnauer Group is expecting further growth on markets in the East, where potential has been identified for all product categories. “We shall be focusing on areas where the market is expanding and actively promoting the ethos of the manufacturers of high-value brands,” concluded Wehrli.
MORE STORIES ON WEITNAUER GROUP
Wehrli leads Weitnauer Distribution to Cannes – 05/10/07
Markus Wehrli named CEO at Weitnauer Distribution – 01/03/07