INTERNATIONAL. Immersion Retail, a newly created experiential retail solutions company, today announced a global and exclusive partnership with leading airport well-being and relaxation brand BeRelax.
Through the collaboration, Immersion Retail will provide innovative smart furniture technology with the aim to transform BeRelax spa environments into immersive retail experiences.
This, said the partners, will enable customers “not only to unwind but also to discover, explore and purchase niche beauty & wellness products in an engaging new way”.
They said Immersion Retail’s smart furniture solutions will create new marketing and promotional opportunities, which will “unlock additional revenue streams while delivering enhanced consumer experiences”.
“We are delighted to join forces with BeRelax and bring our smart furniture technology to their worldwide locations,” said Immersion Retail CEO Wassim Saadé (who is also Founder & former CEO at travel retail technology platform Inflyter).
“Our goal has always been to merge immersive storytelling with seamless product interaction. Together with BeRelax, we’re taking airport relaxation to the next level by delivering an experience that captivates travellers, promotes wellness and simplifies the purchasing process.”
The integration of Immersion Retail’s interactive furniture will enable BeRelax to create “holistic brand immersion zones” with dynamic multimedia content, intuitive product displays and streamlined point-of-sale options.
“At BeRelax, we’re constantly seeking new ways to enhance our guests’ sense of well-being,” said BeRelax CEO Frédéric Briest.
“By partnering with Immersion Retail, we’re combining cutting-edge technology with our mission of making travellers feel their best. Our new smart furniture stations will engage customers, share our story, and give them effortless access to our curated line of beauty & relaxation products.”
Key features of the partnership
- Immersive retail journey: Travellers can engage with beauty & wellness solutions through interactive video content, tactile displays and real-time product demonstrations.
- Smart furniture integration: Custom-designed fixtures allow users to sample products and complete purchases directly at the point of experience.
- ‘Phygital’ experience: The “welcoming environment and advanced digital components merge seamlessly to reduce stress and promote relaxation,” said the partners.
- Global rollout: Plans for expansion in key international airports across multiple continents, extending the BeRelax brand presence and passenger experience.
Rollout of the new smart furniture solutions is set to begin in the coming months in the Middle East, with a strategic plan to bring the technology to BeRelax’s network of international airport locations.
For more go to immersionretail.com ✈
