AUSTRALIA. Western Sydney International (Nancy-Bird Walton) Airport (WSI) is inviting out-of-home (OOH) advertising organisations to register their interest in partnerships with Sydney’s new 24-hour airport, due to open in late 2026.
WSI CEO Simon Hickey said this is an exciting opportunity for OOH digital advertising organisations who have the knowledge, expertise and capability to deliver advertising solutions (internal and external) for an international 24-hour airport.
“When we open our doors in late 2026, WSI will have capacity for up to 10 million passengers a year. Our passengers will be among the most diverse in the world which presents a unique opportunity for brands to connect with their audiences at every stage of their journey,” Hickey said.
“We’re calling on industry experts to help us deliver a premium, holistic media and world-leading communication experience for our customers.”
Around 80 digital advertising assets will be available across the airport including large format outdoor digital signage and in-terminal operational and advertising screens delivering high potential passenger engagement.
Today’s announcement follows the news that Singapore Airlines will become WSI’s first international carrier.
“This is in addition to a duty-free tender being released to create a spectacular new shopping destination inside the terminal, as well as the completion of an ROI process for car rentals, which has attracted some of the world’s most well-known brands,” he said.
The digital advertising registration of interest process will close on 8 October.
Interested parties who can demonstrate satisfaction of minimum requirements in the ROI may be invited to participate in the future tender process.
Visit www.westernsydney.com.au/opportunities/contractors/open-tenders for further information. ✈
TENDER ALERTThe Moodie Davitt Report is the industry’s most popular channel for launching commercial proposals and for publishing the results. If you wish to promote an Expression of Interest, Request for Proposals or full tender process for any sector of airport or other travel-related infrastructure revenues, simply email Martin Moodie at Martin@MoodieDavittReport.com. We have a variety of options that will ensure you reach the widest, most high-quality concessionaire/retailer/operator base in the industry – globally and immediately. The Moodie Davitt Report is the only international business media to cover all airport or other travel-related consumer services, revenue-generating and otherwise. Our reporting includes duty-free and other retail, food & beverage, property, passenger lounges, art and culture, hotels, car parking, medical facilities, the internet, advertising and related revenue streams. Please send relevant material, including images, to Martin Moodie at Martin@MoodieDavittReport.com for instant, quality global coverage. |
