Truly Nuts, owned by White Lion Foods*, has struck a strategic global partnership with WHSmith to roll out Brazil nut snacks and flavoured nuts at the retailer’s travel stores nationwide.
The snacking offer features what are described as the world’s first flavoured Brazil nuts.
Truly Nuts complements the diverse selection of food and confectionery options at WHSmith stores amid growing demand for nutritious choices.
The range will be showcased at 146 WHSmith travel retail stores, primarily located in airports.
Flavours to be rolled out include smoked mixed nuts, milk chocolate Brazil nuts, salted almonds and chili mixed nuts.
The snacks come in 30g and 120g bags.
Truly Nuts claims to be the first company to successfully infuse Brazil nuts. It has built a modern facility promoting a sustainable Brazil nut-harvesting process within the Amazon rainforest, using just nut shells.
Truly Nuts Co-Founder & CEO Gareth Lloyd said: “We are thrilled to team up with WHSmith to bring Truly Nuts to consumers across the UK.
“Our mission has always been to provide nutritious snacks and WHSmith shares our values, commitment to sustainability and dedication to healthier snacking options. In today’s world, where choosing a snack that can also mean contributing to the restoration of the Amazon, having that choice is incredibly important.”
The addition of ethical and sustainable brands such as Truly Nuts to WHSmith’s food and confectionery line-up reflects the retailer’s commitment to responsible business practices.
Truly Nuts retail for RRP £3.99 (US$5) per 120g pack, with a promotional offer of two packs for £6 (US$8) to provide added value to customers.
The brand are exclusively available in WHSmith travel stores and will not be accessible through WHSmith’s online platform. ✈
About Truly Nuts & White Lion Foods
White Lion Foods is a leading agritech group headquartered in Singapore with operations in Hong Kong, South Korea, Australia, the USA, Brazil and Peru, specialising in high-quality nuts and garlic.
Truly Nuts, its consumer brand, claims to be the world’s first producer of flavoured Brazil nuts. Its mission is to make humanity healthier, bring wealth to the communities it serves, and leave the Earth in better shape than it was found.
