USA. WHSmith North America, incorporating Marshall Retail Group, has opened three new concepts at Los Angeles International Airport Tom Bradley International Terminal.
The new stores, located at the West gates, are TMZ, Lego and InMotion.
Described as a sleek and modern newsstand, TMZ offers news, convenience and branded goods as well as an array of snacks, refreshments, books, magazines and travel essentials. Exclusive TMZ-branded apparel, drinkware and other souvenirs are also available at the store. The store’s design echoes that of the TMZ newsroom with large screens playing celebrity content.
WHSmith North America brand InMotion offers lifestyle products and electronics including headphones, mobile power, Bluetooth speakers and other travel accessories.
Another addition to the retail line-up is Lego, which features a colourful showcase of activity sets and bricks. The offers include more than 200 sets from popular product lines such as Star Wars, Disney, Harry Potter, Lego Friends, Duplo and more, with new sets to be added every month. The space highlights playful décor including walls covered in Lego sets.
WHSmith North America CEO Toby Keir said: “These openings have showcased our team’s versatile range when it comes to creating unique store concepts that will capture the attention of travellers.
“The teams at URW (Unibail-Rodamco-Westfield) and LAWA (Los Angeles World Airports) have always been exceptional partners to us, and we are thankful for the opportunity to work with them again.”
With these three new stores and an additional four concepts set to open in the coming months, WHSmith North America’s portfolio at LAX will soon expand to 13 locations. WHSmith North America’s existing concepts include two InMotion stores, AK Boulevard, LA Confidential and two America stores. ✈
